Editing

We uploaded all the footage we had filmed to Adobe Premier and recored in log sheets how long each part of the footage was. We were unable to get an interview with a boy who wears make-up and as Debenhams and Superdrug didnt allow us permission to fim we were unable to interview a make-up artist. So we had to change our running order to enlongate the drag queen interview to compensate for the interview with make-up artist.
We edited all the questions out of the interviews and used our cutaways over the cuts in the interviews. We cut the montage down and lengthened the time the opening titles were on screen so as you could read it properly. We added music to the opening titles, the cutaways of the drag queens actuality footage and also to the parts were a voiceover was used. We changed the speed duration during the opening titles so it was faster and we also used fade to blacks and straight cuts throughout to go from clip to clip. We faded the music out at the end of a section and faded it back in for the beginning of the next. We used graphics to anchor the relevance of the interviewee to the audience.

We then had to write the voiceover script and record the voiceover to anchor the meaning of our documentary.
Here is the script-
Make-up has become a multi-million pound industry. With over 93% of 14-25 year olds saying image is important to them and with over half of them wearing it everyday. It is proven to be one of the biggest industries world wide.

The make-up industry has branched out to all genders and ages, with 63% of people saying it is acceptable for males to wear make-up. Make-up is now a part of most people's careers and social lives.
With the make-up industry continously growing, new products are continuing to emerge. Several make-up lines for men such as 'The Men Pen' and 'Guyliner' have taken off in the past years. These companies have found it difficult to convince journalists that male make-up is fast becoming mainstream, even though having sold thousands of products world wide.

We then uploaded it to our documentary.
We then watched the full five minutes and fixed all the sound levels so the backing music and vioceover could both be heard.
We kept effects to a minimum so as not to devate from the codes and conventions of documentaries so we only used straight cuts and fade to black.

Here are some screen shots of the editing process.

We then had to create a print advert and a radio trailor to advertise and promote our documentary. We already had decided our target audience (14-24) and the scheduling (Wednesday 8pm, channel 4). We listened to examples of radio trailors in class to establish the codes and conventions of them.
We concluded that the codes and conventions of radio trailors are-
Firstly there arn't many radio trailors for documentaries but of the few there are we noticed-

• The voiceover outlines the narrative, it sometimes poses questions which will be addressed in the programme and can also tease the audience by giving some information.
  
• The voiceover is also appropriate to the programme.
  
• They last around 30/40 seconds.
  
• The scheduling is said at the end of the trailor with the channel name being the last thing said.
  
• There is a music bed which is appropriate to the programme.
  
• Extracts from the programme are used and snipets from interviews are a key element.
  

Examples of radio trailors-

We then looked at several print adverts to find the codes and conventions of them. We found that-

• Only one strong image is used.
  
• The amount of words is kept to a minimum.
  
• The scheduling information is always shown.
  
• The channel logo is always in the biggest font.
  
• The title font is bigger than the scheduling font.
  
• All the writing is in the same typeface.
  
• The adverts are either the width of a landscape page or potrait A4.
  

Link to print advert website-
http://www.4creative.co.uk/flash/#/keywords/print_ad/factual_cutting_edge_storm_junkies

We wrote the script for our radio trailor which is-

Do you wear make-up? What do you think of males wearing make-up? Well, between you and me, there are a lot more males wearing make-up than you think.
(clips from documentary)
With make-up being a multi-million pound industry it's not suprising you can even make a successful career out of wearing it.
(clips from documentary)
Make-up is one thing we have in common world wide. Beneath The Mask, 8 pm, Wednesday on 4.


We also decided we would include clips of our interviews and montage inbetween each paragraph.
A screenshot of the editing process of our radio trailor.

We then recorded our voiceover, which was the same voice as we used in our documentary. We imported it to a new timeline in Adobe Premier and edited the snipets from our documentary into it. We then added music and changed the sound levels so the backing music was quieter than the voiceover.

We then came up with our print advert which was a half a boys head and half a girls head joined together to create a whole head, with both of them wearing make-up. We decided on this as it showed the topics we cover in our documentary about males and females weraing make-up. We decided upon our slogan, 'Can You Face Facts?' as it makes the audience think and it also can be interpretted in many different ways. As our documentary is on channel 4 we looked at print adverts from this channel and noticed the number 4 is mainly placed on the right and the title, slogan and scheduling are placed in boxes usually in the top or bottom left. We then had to put the make-up on our boy and girl and take the pictures. Once we had uploaded the pictures we edited the face in photoshop and added the title, slogan and scheduling.

Here is the complete print advert-